Rutherford Asset Planning (RAP) is an independent, fee-only wealth-management and planning firm with offices in Tampa Florida. Independent, client-focused firms catering to high net-worth families are a rarity in the Bay area.
Founded in 1986, RAP—which currently serves more than fifty affluent clients with portfolios ranging from $1 million to $20 million—has earned a solid reputation for its highly customized, holistic and personal approach to financial planning. As a fee-only company, RAP accepts no commissions, rebates or any other type of soft money. Their full-service office not only excels in balanced portfolio design and asset allocation, but also offers in-house expertise in strategies for estate planning and charitable giving. Clients can rely on RAP and our partner firms for tax preparation and insurance advice. Accounts are held by independent, third-party custodians, which can be accessed on a 24/7 basis via RAP’s secure web portal.
The company principals share a high level of education and professional expertise in the financial and legal fields, and their client-friendly investment approach is a particular matter of pride—one reason why the firm has repeatedly made Worth magazine’s list of the country’s top wealth advisors.
What does Fee-Only mean?
It means that we are not compensated for investment transactions.
It means that we don’t receive commissions, rebates or other types of soft-money of any kind.
It means that you know exactly what you’re paying for and why.
Why consider a Fee-Only Advisor?
Fees are fully disclosed and easy to understand.
The financial interests of the advisor and client are aligned.
We can bundle services into the fee, which is difficult to do in a pay-per-transaction relationship.
We have the freedom to make recommendations without raising suspicion of churning or acting in other manners of self-interest.
Source: The National Association of Personal Financial Advisors (www.napfa.org).
Our fee structure for investment management is 1% for the first $1,000,000 and 0.5% for amounts over that amount. New clients should have a minimum of $2,000,000 of transferable investment assets. For the typical client all financial planning services are included for no additional cost.
In rare occasions, services beyond the normal scope of our relationship may incur additional fees based on the complexity of the project and client circumstances. All fees will be clearly disclosed in advance.
Contact us for more information.